I help founders navigate growth, acquisitions, AI transformation, engineering through growth, and the transition from services to products.
As a founder, engineer, and advisor, I work with leadership teams facing decisions that don’t have obvious answers.
The engineering organization that works from 10 to 50 people is rarely the one you need from 50 to 200.
I help founders identify bottlenecks, redesign team structures, clarify ownership, and build organizations that can grow with the business.
AI is changing how software gets built, how services get delivered, and how teams operate.
I help companies understand the implications and redesign workflows, roles, and operating models accordingly.
Many services companies eventually want to build products.
The challenge is not building software. The challenge is identifying the right opportunity, validating it, and creating a path from customer insight to product.
I help founders evaluate opportunities, create product theses, and build execution plans.
Communication is increasingly becoming the operating system of businesses.
inwrk explores how conversations can become workflows, tasks, and operational systems.
We’re currently working with organizations where critical business processes already happen inside WhatsApp.
I’m not a traditional consultant.
I’ve spent my career building software, leading engineering teams, and founding products.
Today I work with founders who need someone capable of understanding the technical details while keeping sight of the business, product, and organizational implications.
The problems I work on are rarely purely technical.
They’re usually decisions about growth.
Recently I’ve been helping founders think through:
I write about technology, organizations, product strategy, AI, and the systems that help companies grow.
If you're navigating growth, acquisitions, product strategy, engineering through growth, or AI transformation, I'd be happy to chat.
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